Want to start affiliate marketing? If so, you’re in the right place because in this post I’m going to help you make affiliate marketing work for you. Affiliate marketing can be an excellent source of passive income.
I recommend that all bloggers do affiliate marketing so that they can diversify their income. Being too reliant on ad income is a big mistake. The last thing you want to do is have all your eggs in one basket.
In this guide to affiliate marketing for beginners, you’re going to learn how to properly disclose your affiliate links, write review posts, write gift guides, target buyer keywords, write comparison posts, and learn how to drive more traffic to your website.
Properly disclose your links
Successful affiliate marketing starts with disclosing your links properly. Anytime you use an affiliate link you should disclose this to your audience. There are three things you should do to make sure you’re doing this right.
Mark links as nofollow and sponsored
The last thing you should do is make sure that all affiliate links are marked as nofollow and sponsored. If you’re using the Yoast SEO plugin, then this is very easy to do.
John Mueller, who is the Senior Webmaster Trends Analyst at Google, says to “definitely use rel=sponsored for affiliate links.”
Top of post disclaimer
I put a disclaimer at the top of all of my blog posts that contain an affiliate link. The disclaimer that has worked well for me is this:
“Disclosure: Some of the links below are affiliate links. At no cost to you, I will earn a commission if you click through and make a purchase.”
Putting this disclosure at the top of any article with an affiliate link meets the Federal Trade Commission’s criteria. The FTC wants affiliate marketers to disclose their affiliate links by making affiliate links clear and conspicuous.
Amazon is one of my favorite affiliate networks. Whenever I create and use Amazon affiliate links, I use this disclaimer which I put at the bottom of the post. It reads:
“As an Amazon Associate I earn from qualifying purchases.”
As of 12/26/21, Amazon requires that specific wording when an Amazon affiliate link is being used. This could change in the future.
This is why I read the emails that they send. Every so often they’ll send an email that details what’s changed. It’s important to stay up to date on what they require from their affiliates.
Related Content: 20 Best Affiliate Marketing Programs For Bloggers
Write review posts
Honestly, review posts are not my favorite to write. I do them because they make money. Think about the physical products and services that you use.
Do they have an affiliate program? If so, you can write a dedicated post where you review it. I’ve written a couple for this blog and will continue to do them in the future.
Here are some examples for you to look at:
- Keysearch Review + Coupon: How It Transformed My SEO
- Ezoic Review: How Ezoic Transformed My Ad Earnings
If there’s something that you want to promote that doesn’t have an affiliate program, try encouraging the company to build one. Liz was able to do this for a company that she promotes on her fashion blog.
Write gift guides
According to Publitas, “Nearly two-thirds of holiday shoppers would like a curated list to help with their gift purchases.”
Gift guides can be written in every niche. You know the niche better than most people. Essentially what you’re doing is putting together a list of gift ideas that are relevant to your site’s topic.
Here are some gift guide examples for you to look at that Liz has written:
Target buyer keywords
All of the words that searchers use online can be put into four major categories. They are commercial, transactional, informational, and navigational.
Semrush has defined these keywords in the following manner:
- Commercial – searchers looking to investigate brands or services
- Transactional – searchers intending to complete an action or purchase
- Informational – searchers looking for an answer to a specific question or general information
- Navigational – searchers intending to find a specific site or page
Transactional keywords are also referred to as buyer keywords. People using these types of keywords have their credit card in their hand and are ready to buy.
If you put together some posts targeting buyer keywords, you’ll be making money off those posts. I should also mention that on the flip side posts that target information keywords (like how to style booties) generally don’t make much affiliate income.
An example of a post that Liz wrote that demonstrates this is when she wrote about LDS temple dresses. You can see the post here.
Write comparison posts
A comparison post is where you pit two affiliate products or services together. A post that I plan to write, but keep procrastinating is where I compare two hosting providers. It would look something like this: Bluehost vs BigScoots.
This type of post would require you to have in depth knowledge on both of the items you’re comparing. People love them. The reason they love them is because they help them move further down the marketing funnel and closer to making a buying decision.
If you decide to do one of these, be completely transparent and don’t be afraid to list the cons as well as the pros to each. People want to know exactly what they’re getting themselves into.
Drive more traffic to your posts
At some point you’ll probably be dissatisfied with the amount of affiliate income you’re making. I’ve been there. There are two solutions to this problem.
First, you just need to drive more traffic to your posts. You can do this through your email list, search engine optimization (SEO) and social media.
If you can master those platforms, you’ll drive lots of traffic to your site. More eyeballs on your posts is going to equal more affiliate commissions.
Second, you need to write more posts. For fun, if you have 10 posts making you money, imagine how much more you’d make if you doubled or tripled the amount of posts you have.
Affiliate marketing is a numbers game. Play the game by getting better at sending traffic to your site and increasing the amount of content on your site.
I hope you’ve enjoyed this affiliate marketing for beginners guide.
If you’ll drive more traffic to your site, write comparison posts, target buyer keywords, write review posts, write gift guides, and properly disclose your affiliate links, then you’ll be well on your way to being a successful affiliate marketer.
What questions about affiliate marketing do you have? I would love to hear from you in the comments below! Know someone that would benefit from this post? Share it with them!
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