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Now that you’ve decided that you want to have a blog, the next thing to do is figure out where to put it. There are so many different blogging platforms out there. This post will help you figure out which one is the right blogging platform for you!
Blogging Platform #1 – WordPress.org
WordPress.org is considered the blogging standard. I’ve used a few different platforms and this is the one that I always come back to. I use for both of my blogs.
Don’t confuse WordPress.org with WordPress.com. WordPress.org is trusted by governments worldwide, powers nearly 34% of all websites, is available in more than 70 languages, and has free community based support that you can turn to for help.
I’ve blogged on lots of different platforms and I always come back to WordPress. It is hands down the most popular blogging platform.
WordPress is easy to learn and can customize with themes and plugins. There are over 55,000 plugins to choose from. Google loves WordPress. It’s easy to manage, safe, and secure. You can make any type of website with it, especially e-commerce. With WordPress, you will have full control over your website.
To use WordPress.org, you’ll need to have web hosting and a domain name. The best WordPress hosting I recommend is Bluehost. Every Bluehost plan comes with a free domain name. As your setting up your hosting plan, Bluehost will install WordPress for you.
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Blogger is Google’s free blogging platform. It’s free to use. You’ll need a Gmail account to get started. It’s integrated with both Google AdSense and Google Analytics.
AdSense is an ad network that can help you earn an income from your blog. Google Analytics is a free web analytics service that helps you understand the people who come to your site and how they interact with it.
There are 50+ themes to choose from. If you don’t like the free themes, you can buy themes on Etsy. I’ve done that before and it worked well! Shop Blogger themes here.
Unless you buy a domain name, your blog will be on a subdomain and look like this: exampleblog.blogspot.com. You can buy a domain and use that if you’d like.
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WordPress.com is another one of the free blogging platforms. It is one of the most popular blogging platforms. The same company owns both WordPress.com and WordPress.org.
Similar to Blogger, if you don’t buy a domain name, your website will be on a subdomain and will look like this: examplesite.wordpress.com. In exchange for letting you blog on the platform for free, your WordPress blog will have display ads and branding on your site.
If you decide to upgrade, there are two plans – personal and premium. The Personal plan is $4 per month and comes with a custom domain name and email support.
The Premium plan is $8/month and comes with advanced design tools, custom CSS, and Google Analytics support.
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Squarespace has made it easy to start any kind of website. The best part in my opinion is the built in email marketing platform. There are two plans to choose from – $12/month and $18/month. Choose to pay annually and they’ll give you a free domain name.
The $12/month plan comes with an SSL, unlimited bandwidth and storage, professional design templates, mobile optimized site, and 24/7 customer support.
The $18/month plan comes with everything that the $12 plan has plus ecommerce functionality, popups, advanced website analytics, $100 Google Ads credit, email, and additional customization tools.
Wix is a drag and drop website builder platform, which is great for non-techy people. If you decide to use Wix for a blog, it will be free and your site will also be on a subdomain like Blogger and WordPress.com.
You can upgrade to a premium plan to use your own domain and remove Wix ads. These plans start at $14/month and go up to $39/month.
Tumblr is considered a microblogging platform. Tumblr makes it easy to add photos, audio, and video. It’s free and your blog will be on a subdomain.
You can use your own domain, but you’ll have to modify the CNAME or A-record with your domain registrar. A good place to get domains is from GoDaddy. It’s where I have gotten all of my domain names.
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If you’ve done any email marketing, you may have heard of Constant Contact. They have a drag and drop website builder that’s $10/month. You can it out for free for 60 days and see if you like it. The only downside to the free trial is that your site cannot be made public unless you upgrade.
Their website builder uses artificial intelligence (AI) to build your site. Other awesome features include: a logo builder, phone and chat support, comes with a content delivery network (CDN) to quickly load pages, free SSL, online store ready, and mobile optimization.
The Gator website builder uses drag and drop functionality. It starts at $3.46/month, comes with a free domain name, has 365 support, and an SSL.
Medium is a blog platform that’s free and easy to use. The first thing you’ll notice is how minimal it looks. This was done to help bloggers focus on writing, rather than building and customizing a website.
At the moment, you can’t have your own domain name, but I’ve heard it’s coming soon. Your website will look like this: medium.com/@yourblogname.
Medium gives bloggers the ability to share a newsletter’s signup link. There is built in analytics to help you see how your site is performing. One downside to Medium is that you can’t run ads on your site, however you can earn money through their Partner program.
They provide a free SSL, site security, email support, and a CDN. You can use their subdomain, which would look like: yourblog.ghost.io, or use your own domain. Unfortunately, if you’re on the $9/month plan, you can’t customize your site’s theme. If you want to, then you’ll need to upgrade to their Basic plan which is $29/month annually.
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Substack is similar to Medium, in that it’s a minimal platform. With Substack, you can solely focus on your writing. You have the ability to put your articles behind a paywall, where people have to pay you to read your articles.
There’s some flexibility with how you want to earn subscription revenue. Substack only makes money when you do. You’ll pay Substack 10% and Stripe for the credit card processing fees.
Are you a professional who wants to reach other professionals? If so, publishing on LinkedIn will work perfectly for you. Blogging on LinkedIn will help you grow your network and help you make new connections.
13. Guest blogging
This one might seem out of place, but it can be a great way to brand yourself in your niche and become an industry expert. Essentially what you’re doing is blogging for other websites as a guest author.
Most blogs that accept guest blog posts will allow you to have an author bio that’s displayed in the post. Make sure to fill that out and provide a link to your main social media platform so people can follow you.
Google search operators will be your best friends! Type any of these specific commands into Google to help you find places to guest blog:
- “your keyword” + ”write for us”
- “your keyword” + ”write for me”
- “your keyword” + ”become a contributor”
- “your keyword” + “guest post”
- “your keyword” + ”blogging guidelines”
- keyword + “guest post guidelines”
- “your keyword” + ”contribute”
- “your keyword” + “guest column”
- “your keyword” + ”submit a guest post”
- “your keyword” + “accepting guest posts”
- “your keyword” + “now accepting guest posts”
- “your keyword” + ”contribute to this site”
Strikingly promises that you can build a site without any zero coding and design experience. It’s free unless you want to use your own domain name. Plans start at $8/month. You’ll get an SSL, the ability to have unlimited sites, free domain name, and 24/7 chat support.
Write.as is great for those who want to blog anonymously. With the free plan, there’s nothing to customize or build. You can try it out for free for 14 days. It’s perfect if you just want to write and get your feet wet. There are no ads, you can use your own domain name, there are no paywalls, and you can self-host if you want.
Because the free plan is so basic, I’d use the $6/month plan because it comes with features I think your blog will need. You can sign up for annual billing and pay $60 per year or $180 every five years.
Weebly is another drag and drop website builder with a free plan. It comes with site analytics and e-commerce capability. One thing that Weebly does that I haven’t seen other platforms do is that they offer a free SSL on their free plan.
Consider upgrading to their Personal plan to use your own domain and have a popup on your site. Some of Weebly’s cons are limited theme customization options and slow customer service.
Joomla is similar to WordPress.org in that it’s open source and a content management system (CMS). It has both free and self hosted options and a steep learning curve. Some of Joomla’s benefits include: it’s search engine friendly, mobile friendly, unlimited design, multilingual, and has multi-user permission levels.
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Site123 is another platform that promises that no coding is necessary. There is a free plan and a $12.80/month plan. The biggest differences between the two plans are more storage, ability to use a custom domain, Site123 branding removed, and e-commerce.
Unless you’re an organization or a big business, I wouldn’t recommend Drupal. It is open source content management system that’s been around 20 years. It’s a self-hosted solution that’s harder to use than WordPress and Joomla.
Duda promises that you’ll be able to create beautiful drag and drop sites quickly. It’s a simple web builder that’s optimized for Google Core Web Vitals, has client access capabilities, e-commerce ready, and can handle upsells.
Unfortunately, because it’s a premium blogging platform, it’s pricier than some of the other options in this post. You’ll pay $14/month for the basic plan. Other cons include limited SEO features and since you’re limited to what a template can do, you don’t have complete creative freedom.
Which of these blogging platforms will you go with? Feel free to contact me with any questions you might have!