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Whether you’re new to content marketing or you’ve been around a while, you’re going to love this post! I’m going to show you 12 different types of blog posts that you can write on your blog.
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1. Expert Roundups
I’ve done a lot of roundups and they can be a great way to drive lots of traffic to your site. The idea behind this type of blog post is getting industry experts to answer a question that you know your readers would like answered.
They can be a lot of work. To do a roundup, you’ll need to do four things. First, you’ll need to find out who the experts are. Second, you’ll need to find out how to contact them. Third, you’ll need to set a deadline where you won’t accept any contributions. Lastly, you’ll compile all of the responses with a picture of each expert and publish!
To make your roundup a success for your audience, make sure you ask each contributor to share the roundup on social media. Often times they will and that’s when you’ll see a huge traffic spike!
Related Content: How To Come Up With Blog Post Ideas
A listicle is an article made of a list. Listicles are one of my favorite content types. Google loves listicles and, if you’re lucky, they’ll feature your list in a featured snippet.
If you want to see an example, look at some of the listicles Liz has written:
- 13 Chic Ways To Wear Black Jeans
- 21 Mommy and Me Costumes For You and Your Little One
- 12 Modest Maxi Dresses Perfect For Any Occasion
3. Personal Story
This may or may not work for every type of blog out there. We haven’t shared any personal stories on this blog, but Liz has done this a lot on her mommy blog.
Some personal stories that she’s shared include: our twin birth story, all the things she didn’t know about c-sections, our experience in the NICU, and more. What personal stories can you share on your blog? These are some of the easiest types of blog posts to write.
4. How To Guide/Ultimate Guides
This type of post works really well in certain niches. The idea behind a how to post is that you’re teaching a brand new person how to do something.
You’ll want to include lots of pictures and step by step instructions so that they can be successful in the thing that you’re teaching them how to do.
5. Industry News
Writing about current events in your industry is a great way to position yourself as a leader in your field. The first person to break the news, will receive a landfall of traffic from Google. Others covering the story and giving credit to the original person to share the story will receive traffic too.
The best ways to stay up on the things happening in your niche are to set up Google Alerts and follow the top industry blogs and figureheads.
6. Controversial Post
“People love controversy because that’s what sells.” Miley Cyrus
If you don’t mind picking a side and being vocal about it, then you might really enjoy writing a controversial post. Every single niche has certain topics that are controversial.
By writing this kind of post, you’ll find out real quick who your tribe is. If it’s well written, it will become viral content and attract lots of blog comments.
7. Response Post
Have you read something recently that you felt was incomplete or that you disagreed with? If so, this presents you with a unique opportunity to write a response or follow up post.
8. Case Study
“A case study is a piece of content published by a business that outlines their success in resolving a client’s (or customer’s) problem.” CoSchedule
If you’re running a blog that sells products or services, you should definitely be writing case studies. They are an excellent way to turn leads into customers.
To write a case study, you’ll want to highlight the success a customer has had with your product or service and show how your solution solves the problem that your customers have.
“Infographics are graphic visual representations of information, data, or knowledge, intended to present complex information quickly and clearly.” Segue Technologies
If you’re anything like me, you love looking at infographics. They’re always full of full little stats. If you decide to create infographics, don’t forget to link to the sources of your information.
Infographics are often overlooked because of the time it takes to create an infographic. If you aren’t graphically inclined, you can either use Canva’s infographic creator or hire someone in Fiverr or Upwork to create it for you.
In every niche, there are products, books, and services unique to that niche. Identify what these are. If you’re passionate about your niche, you most likely have experience with them.
I write product reviews on both of my blogs. If you’ve spend a good amount of time using these products, you’ll find them pretty easy to write.
To make your review great, be upfront and have courage to disclose all of the pros and cons of the product and show would be buyers exactly what they are getting for the money they might pay.
Creating a resources page is something you’ll probably only do one time. Liz created one for her fashion blog, which you can see here.
On this page she shares the top articles on her blog, valuable fashion guides, and all of the things she uses to run her blog. If you provide value on your resources page, it will be a good source of affiliate income for you.
12. Video/Podcast Notes
If you run a YouTube Channel or a podcast, then you should definitely be taking advantage of this type of blog content. I wear a hearing aide because I am hard of hearing and watching videos and podcasts is difficult for me.
According to the WHO, “Over 5% of the world’s population – or 430 million people – require rehabilitation to address their ‘disabling’ hearing loss (432 million adults and 34 million children).
Every time you produce new content, make a dedicated post for each and provide a transcript below. While it might not seem like much, your hard of hearing and deaf fans will really appreciate it.
Next time you don’t know what to write about, re-visit this post to get ideas. Doing so will give you plenty of ideas of things to write about for months and even years down the road.
Other blog post types you can write are cheat sheets, guest posts, and comparison posts. Are there any other post types that you write about that you think should be included?